Sourcing
Exclusive agreements with certified international manufacturers — origin and ingredient due diligence before a single purchase order is cut.
Confectionery distribution — Jeddah, Saudi Arabia
The Gold Standard in Confectionery Distribution
NUMU Foods puts the world's finest gummies, marshmallows and candy on the shelves that matter — baqala by baqala — across the Western Region and beyond. Direct van-sales distribution, from our Jeddah warehouse to the point of sale.
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Cities served
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SKUs in portfolio
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Retail partners
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Refrigerated vans
Who we are
Built for the shelf. Obsessed with the route.
NUMU Foods is a specialist confectionery distributor, founded in Jeddah on a simple conviction: world-class brands deserve world-class local execution. We hold exclusive relationships with certified manufacturers and run them with van-sales discipline — a weekly call, a well-kept shelf, and collections that clear.
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2026
Founded in Jeddah
NUMU Foods launches as a dedicated confectionery distribution house, anchored by a central warehouse and a seasoned field team.
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2026
Exclusive brand partnerships
Exclusive distribution agreements signed with internationally recognised, fully certified confectionery brands, backed by full regulatory import registration.
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2026
First van-sales routes live
First direct-store-delivery routes go live in Jeddah, on refrigerated vans and fixed weekly call cycles.
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2027
Western Region coverage
Ramadan-ready network: fixed weekly routes reaching from Tabuk to Jizan at full service levels.
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2027+
Riyadh expansion
The proven playbook travels east to the capital — same discipline, same promise.
What we do
Four disciplines. One promise: product on shelf.
Warehousing
A climate-controlled central warehouse in Jeddah, first-expiry-first-out rotation, and full batch traceability from inbound to invoice.
Van-sales distribution
A refrigerated fleet on fixed weekly routes across baqalas and minimarkets — with disciplined collections and daily banking.
Merchandising
Planogram execution, recurring shelf-share audits, and point-of-sale placement — plus seasonal displays that move product.
Portfolio
A portfolio curated for the Saudi sweet tooth.
Six categories, chosen for how fast they turn on the shelf — not how many pages they fill in a catalogue. Every SKU fully documented, from ingredient origin to gelatin source.
Gummies
The flagship — our fastest movers
Jellies
Soft-set, fruit-forward formats
Marshmallows
Pillow-soft, shelf-fresh
Lollipops
Hard-candy swirls — strong checkout presence
Chews
Wrapped singles at impulse price points
Seasonal & Ramadan
Peak-season assortments and gifting packs
| Category | Formats | Pack sizes | Channels |
|---|---|---|---|
| Gummies | Bears, rings, cola bottles, fruit slices | 12 g, 25 g, 80 g bags; jars | Baqalas, minimarkets |
| Jellies | Jelly cups, sugar-dusted pieces | Single-serve and family packs | Baqalas, minimarkets |
| Marshmallows | Twists, cubes, colored shapes | 150 g and 300 g bags | Baqalas, groceries |
| Lollipops | Swirl pops, fruit pops, filled pops | Singles; 50-count display boxes | Checkout displays |
| Chews | Sticks, wrapped pieces | Singles; family bags | Baqalas, minimarkets |
| Seasonal & Ramadan | Gift boxes, curated assortments | Season-specific | All channels |
Where we operate
Rooted in Jeddah. Routed across the Kingdom.
Fixed weekly routes across the Western Region — a network running the Red Sea corridor from Tabuk to Jizan, with Riyadh and Qassim next.
Jeddah
HQ, central warehouse and our densest route network.
Makkah
Regular routes serving neighborhoods and the pilgrim economy.
Madinah
Weekly coverage across baqalas and minimarkets.
Taif
Highland routes folded into the weekly cycle.
Yanbu
Red Sea port city on the weekly coastal run.
Rabigh
Serving Rabigh and King Abdullah Economic City.
Al Lith
Coastal stop on the Jeddah–Jizan southbound run.
Al Qunfudhah
Anchor of the mid-coast on the southern loop.
Al Darb
Gateway stop on the approach to Jizan.
Jizan
Southern port hub closing the coastal corridor.
Al Baha
Mountain routes linking the Hejaz to the south.
Abha
Aseer's capital, cycled together with Khamis.
Khamis Mushait
Twin market to Abha — the south's busiest shelves.
Najran
The deep-south terminus of our network.
Tabuk
Northern anchor serving the Tabuk region.
Riyadh
The capital corridor — Riyadh and Qassim — is next for our proven playbook.
Governance & quality
Certified without exception. Quality without shortcuts.
Ingredient transparency
Full ingredient and gelatin-source disclosure on every SKU, with certification documents available to retail and brand partners on request.
Regulatory compliance
SFDA-registered importation, compliant Arabic labelling, and e-invoicing aligned with ZATCA's Fatoora framework.
Cold-chain fleet
Refrigerated vehicles protect product integrity through Saudi summers — from warehouse door to store shelf.
Quality control
Inbound batch checks, first-expiry-first-out shelf-life discipline, and full recall-readiness with lot-level traceability.
Leadership
Operators in the field — not observers.
Abdullah Alamiri
Chairman
Corporate governance, and the company's government, regulatory and banking relationships.
Muhammed Sabir
Managing Director
Van-sales operations end to end — routes, retail relationships, warehouse, collections and daily banking.
Muhammed Naeem
Chief Executive Officer
Commercial strategy, exclusive brand partnerships, sourcing and procurement, and full P&L ownership.
Contact
Let's put NUMU on your shelf.
Store owners, minimarket chains, and brands looking for a Western Region distributor — this is your door.
Frequently asked questions
How do I open a wholesale account with NUMU Foods?
Message us on WhatsApp or use the form below with your store name, city and mobile number. A route salesman visits within one week to open your account and place the first order — no minimum contract, no listing fees.
Which cities do you deliver to, and how often?
Fixed weekly routes across 15+ cities — from Jeddah, Makkah, Madinah and Taif down the Red Sea corridor to Jizan, across the south to Abha and Najran, and north to Tabuk. Riyadh and Qassim join in 2027. Peak seasons run supplementary mid-week visits.
How are your products certified and documented?
Every SKU enters the Kingdom under full SFDA import registration, with compliant Arabic labelling, complete ingredient files and gelatin-source disclosure — documents available on request.
I'm a brand or manufacturer. Can NUMU distribute my products?
If your range is certified, export-ready and doesn't conflict with our existing exclusive agreements, we'd like to hear from you. Write to partners@eatnumu.com with your catalogue and export references.
Reach us directly
Jeddah HQ
- Al Hamadaniyah Dist., Jeddah 23761, Saudi Arabia
- Sunday–Thursday: 8:00 AM – 5:00 PM